Pokemon GO is on a deal signing streak and its new partner is SK Telecom. If you recall from our earlier post, Niantic signed a deal with Sprint and Boost Mobile to offer US players a trainer rewards program. Players from any mobile network can benefit from this program as long as they make an account on the trainer rewards website. It is no doubt this deal is in place to help maintain Pokemon GO’s popularity, which took a little hit last year. Their aim is the same with the South Korean market.
The Pokemon GO and SK Telecom Deal
The terms of the agreement are simple. SK Telecom’s stores will appear as Gyms and PokeStops in-game. The mobile provider has an estimated 4,000 stores across South Korea. So that’s a lot of new places for players to collect pokeballs and do battle.
In exchange, players on SK Telecom will not be charged for their data when playing Pokemon GO. Most of the players in Korea are younger and don’t have unlimited data plans. So a deal like this will definitely increase the play time among the Korean players. This deal won’t last forever, though. Trainers can benefit from this partnership from now until the end of June 2017.
There is still plenty of steam for Pokemon GO in South Korea. Unlike the US, the game only recently appeared on the Korean market in January of this year. Its release in Korea has definitely helped Pokemon GO’s download numbers, surpassing 650 million downloads worldwide.
As for SK Telecom, they have been investing and developing in the areas of augmented reality. Signing this deal with Niantic may just be the beginnings of a long and fruitful business relationship.
“SK Telecom is excited to enter into a meaningful partnership with Niantic, a leading gaming app developer in the world,” said Lee Inn-chan, Executive Vice President and Head of Service Innovation Division of SK Telecom. “Starting with this partnership, SK Telecom will join hands with more companies across the globe to collaborate in advanced technologies to provide customers with differentiated value and experience.”